2019 Branding

Arkansas State Marketing department

Interchangeable Custom Recruiting Graphics

Locate Outfitters

Locate Outfitters was founded by my friend, Caleb King, and I. We had come up with the idea as a way to help raise money for charities. At the end of every year part of all profits would go to a charity voted on by social media. This is still an ongoing process and an enjoyment to work on as we continue to push this brand.

Every design seen below was created by me. I created a complete company branding with several logo variations, but all still cohesive. All the designs I created really capture a unique style of how I make graphics. As well as creating all these designs, I also created our company website that can be found at, www.locateoutfitters.com as well as all the products I’ve created for the company.

Ginsu Brands

Ginsu Huetopia Essential Series popup banner designs.

The following project was a series of 3 popup banners I created for Ginsu's Essential series. These banners display a wide variety of lifestyle shots on the left and right banners. I did not take these images, however I was given these images and freedom to create a series of banners that show the "Huetopia" color range of knife handles available with this set.

Feature 1

After creating several layouts, I eventually went with the clean box layout for this left banner. I added an arial view layout of the knives for the bottom display box to create a sort of base for the designs to sit on.

Feature 2

This middle banner was the most exciting part about this project. I wanted to create something that stood out among the 3 banners as the center piece and draw the view in. I went with a clean design, displaying a knife cutting fruits and vegetables in the air. I added in juices and water splashes to create more visual appeal and movement.  

Feature 3

I wanted to keep the clean box layout cohesive on both sides of the middle banner. So I created the right banner in the same manner, but with different images and heading at the top.

• Amazon Prime Day/web display photography and Photoshop image cleaning

Amazon Prime Day is one of the most crucial times for sales at Ginsu Brands. I spent a month photographing products, cutting, and cleaning them up in Photoshop to all have a cohesive look for the brand. July 11, 2017 (Prime Day) was the biggest sales in a week, year to date. Most of the sales came from interconnection. The consumer would see a product that looked great displayed on Amazon Prime Day, click on it and have more items related to Ginsu Brands come up from there. One product that I photographed and cleaned up, got three times as many sales, year to date. Matthew Dealy, Ginsu's Omnichannel Coordinator, says "creating a consistent look for the products is crucial for building a brand for the consumer and driving sales." He was very proud of all the content I presented him to put up on display for Prime Day. Below is just some of the work I created for the Chikara Series to go up.

Father's Day website promotional banners

My first week at Ginsu I created this series of 3 banners to be used on the ginsubrands.com website. At the time Ginsu produced not only Ginsu knives, but American Angler fishing products and Readivac vacuums. These banners were up on the website during the promotional run time. 

Social Media Shark Week Promotion

Here is a graphic I created to represent Ginsu's dishwasher safe line of knives. I created it to the theme of the iconic movie "Jaws." After it was complete, our media team thought it would be a great idea to run it during Shark Week to go along with the theme. 

Cutting Board Insert designs

These 3 designs were done for 3 different lines of cutting board sets. The design is printed and inserted in the front of the package for display, as shown in the bottom images. The first design is an Essential Series, followed by Koden Series, and last Dishwasher safe series. The goal was to keep a cohesive design for each series. I photographed the blades, created the layouts and the "Ginsu Original" badge located at the top right of the board insert. 

Ginsu Re brand Logo Development

One of the first tasks at hand at Ginsu Brands was to recreate a logo to re-brand the company. Another graphic designer and I worked together drawing sketches and vector mockups for weeks until the logo was created. Below was some of the sketches and vector designs I created in the process of developing the logo. The end product can be seen on the brick wall at the bottom. This was the logo selected by Ginsu's product developer, Tim Wiener. 

Dam-Right Company, LLC

During the month of December, 2018 my friend Nathan Bailey approached me with the idea to go commercial with this new product. I had previously made graphics for him, so he trusted me with taking on this next product he had in mind. He soon realized he would be needing much more than a logo or package design and gave me part of the company to help build the marketing/creative side of the company. 

Since then, we've been full tilt. I started by making sketches of the logo seen on the left. After I found the design I liked, I moved the sketch onto my computer and vectorized it into a digital logo in Illustrator. I also outsourced an intro for the video commercial I shot and edited for the promotion of the product.

Next, came a web design (www.damrightcompany.com) and social media platforms to be made and ran. After I had created the basic clean look of the website, I gathered products for a photoshoot. I took photos of all the products, photoshopped them all on a clean white background and put them up for sale on the site.  

Last, came the creating of a package sticker design to go on every shipped box and collateral of shirt designs, hats, etc. Whatever was needed I created it. I'm truly excited to see where this business goes from here.

Dove Soap Box Design "Educational Purposes Only"

The following project was to create a "no tears" Dove bar of soap package design. The project started like most of my processes, with sketches. I sketched out 50 rough sketches, mostly in sets of 3 to create a series with. After I was done I narrowed them down to my favorite design I felt would come across most appealing to both children and parent's, who would be selecting this product off the shelf. I then refined these sketches and vectorized them on my computer. I took measurements from a soapbox to create a die line in illustrator. This would help me know the space I had to work with within the design. The following is images I took of parts of my process. Overall, I was happy with this design and the successful visual design toward the target market.

Milk Bottle DEsign

Feature 1

The following series was done as a generic package design for a milk bottle. The process that proceeded the final outcome of these bottles were many rough sketches with attached info to each sketch. This info included what target market age, gender and income in which this product design would be geared towards. After narrowing down the first initial 25 rough sketches, I refined the best 3. I then picked the best out of the top 3 and made it into a digital file on my computer, where I later cut out the vinyl and wrapped it around the final product for a complete product design.

Southland Sales Company Branding

Southland Sales Company

The following logos and collateral were all created for the branding of Southland Sales Company. Southland is a farming equipment sales company out of Arkansas. They wanted a simple double "S" logo concept. I spent lots of time comping up with different concepts, till finally we found the one to move forward with. I created two variations off the logo that could be used on different pieces of collateral. After everything was done, the client was more than happy with how everything turned out. 

Currynary Creations Branding

Currynary Creations is an Indian cuisine food truck designed to the style of a 1940's-50's American Kitsch style. I started the process with tons of research. I had never ventured into a style like this before, but pushing my comfort zones resulted in a piece I couldn't be happier with. I researched graphic design styles used in the 40's and 50's, created a mood board to set the tone for this whole project, made a whole identity system that included typefaces and colors to be used and pumped out too many rough sketches to count. After getting the whole grasp of where I wanted to head with this design, I refined my top three logo designs on paper and then on computer. I narrowed the logo down to my favorite and it underwent several revisions before I got it just how I wanted. Shirt collateral, a menu design, and an eye catching food truck design followed. The results were very pleasing. Every element of the logo worked on its own. The symbol, word mark, and logo can all stand and be uniquely identified on their own to represent this brand, while  the color scheme just brings it all together to make for a complete brand identity.